Portfolio
Millions Mailed, Countless Impacted!
Each of these mail packages created by Response Unlimited has been successfully mailed to over a million prospects, making it eligible for the Million Circle. All have achieved an average cost per new donor of less than $10, but the majority of these new donor acquisition mailings have more than broken even from the initial gift. Click on the image to see details of the package’s components
United States Just Foundation (Obama's Not Eligible to be President)
The U.S. Justice Foundation has led the way in calling into question Barack Obama’s natural born citizenship status through this and other new donor acquisition packages. This one letter in particular net more than two cents per piece mailed, generating tens of thousands of new supporters for the public interest law firm
Minuteman Civil Defense Corp (Terrorist infiltrators)
This letter calling into question border security under the Bush administration was mailed to over a million prospects, generating more than 15,000 donors at a cost per new donor of $3.06
Midnight Call Ministries (Left Behind Video/DVD release)
Tens of thousands of videos and DVDs were pre-sold prior to the release of the theatrical release of the film based on the best-selling book. The cost per customer was a mere $1.47, and more than 3.5 million were mailed.
Alan Keyes for President 1996 (Moral Concerns)
The words, “We do not have the right to do wrong” echoed across America and jump-started the Alan Keyes for President campaign during the 1996 election cycle. This package was the initial, unbeatable control package which mailed in the millions of pieces. Unfortunately, exact statistics of the phenomenal results are no longer available
Randall Terry
This letter, mailed to more than 4 million prospects, generated over 60,000 donors for Randall Terry at no net cost. In fact, it net enough funds from just the initial contact with people to accomplish its purpose.
Keyes 2000 (Abolish the Income Tax)
This mailing, sent to over two million people, generated nearly 24,000 new donors for the presidential campaign of Alan Keyes alone at a cost per new donor of $7.17 prior to federal matching funds. The package was also mailed undetermined quantities likely numbering in the millions during Mr. Keyes’ 1996 presidential run.
Keyes 2000 (Illegal Presidential Executive Orders)
Over 1.2 million of this new donor acquisition letter was sent which generated more than 24,000 donors and a quarter million dollars in net revenue for the Keyes 2000 presidential campaign, in protest of illegal presidential executive orders.
Christian Inquirer (new subscriber acquisition)
Nearly 60,000 new subscribers were generated for this monthly publication during the 1980s from sending this letter to over 3 million people. $334,000 in profits was generated from just this initial contact.
Declaration Alliance (Ten Commandments/Constitution)
More than 4 and a quarter million copies of this letter were mailed to concerned Americans who generously responded to this call to recommit to the principles of the Constitution. It generated more than 75,000 new donors for Declaration Alliance at a net profit of nearly $220,000!
United States Justice Foundation (HillCAP Peter Paul)
More than three million of this new donor acquisition package exposing Hillary Clinton’s senate fundraising scandal involving Peter Paul was mailed, generated over 36,000 names for the United States Justice Foundation – actually generating more than 4 cents net revenue per piece mailed. Several high-level Clinton officials were convicted as a result of this case.
Traditional Values Coalition (Curley)
This letter was sent to around 4 million people over the course of over six years, generating over 46,000 donors at a net cost of 54 cents per new donor acquired. Not only were tens of thousands of donors generated for Traditional Values Coalition, but leadership of NAMBLA were prosecuted or fled the United States, forcing that pedophiliac organization to shut down their website, basically ceasing operations as a result.
Coalition for Politically Active Christians
Recognized as one of the best pulling packages of all time, this letter not only generated a record overall response of 4.7%, having mailed to close to two million people, with a $63 average gift. The Clinton administration and Democrat party were so enraged over this mailing that 22 state Attorney Generals instituted legal complaints over the use of “Jury Duty” on the carrier envelope, with the mailer prevailing in all cases. And the U.S. Congress actually passed a law forbidding mailers to give the impression the sender was associated with a government entity. It was also later discovered the individuals within the postal service “dumped” at least 500,000 pieces of this package at a local landfill rather than seeing it delivered. This mail package netted significant revenue from prospecting.
Declaration Alliance (Bully Pulpit)
Alan Keyes generated nearly 14,000 new donors for his Declaration Alliance at no net acquisition cost --mailing this package over the course of four years during the George W. Bush administration encouraging him to stand for principle.
United States Justice Foundation (Barrett Report)
Over a million people received this mailing, helping the U.S. Justice Foundation generate tens of thousands of new supporters in their case involving Hillary and Bill Clinton’s illegal fundraising -- at a net cost of $2.10 per new donor.
Declaration Foundation (Republican Leadership/American Renewal)
This new donor acquisition package protesting the gutless Republican leadership in Washington primarily during the Clinton impeachment proceedings was sent to well over 2 million people. Not only did it generate from this initial contact more than 36,000 new donors to Alan Keyes’ 501 (c) 3 but actually made close to $130,000 in net profit for the organization prior to subsequent giving kicking in.
