In this issue, just like every issue of Changing Your World, we provide you with information across a broad range of marketing techniques, strategies and ideas. We hope you find the articles both informative and helpful to your marketing strategy.

5 Differences between your Mailbox and your Inbox that every Marketing Manager will Love!

by Response Unlimited

Posted on January 1, 2020 at 12:00 PM

With oversaturated inboxes and increasingly shrinking attention spans, many companies and non-profits have understood the value of integrating direct mail marketing into their campaigns. If you’re still on the fence about the relevancy of direct mail today, here are 5 reminders regarding the key differences between your mailbox and your inbox.

Is It Okay to Delete Inactive Donors From Your Database to Keep Costs Down?

by Response Unlimited

Posted on February 11, 2020 at 04:00 PM

It may be tempting to routinely purge inactives from your database to help offset costs, however, this is really not a good justification to delete lapsed donors. In fact there is really only one instance when removing constituents from your database is a good idea…

Why Direct Mail Marketing Is Far From Dead

by Response Unlimited

Posted on February 15, 2020 at 01:00 PM

Despite the claim the internet killed direct mail, it continues to be the top channel for direct response. In fact, according to a recent study, direct mail’s response rates can be up to 30 times higher than that of digital! And this is only part of the reason why direct mail marketing is still utilized by both small and giant organizations around the globe…